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Volkswagen and BMW were bidding for Rolls-Royce and Bentley. VW had just "won" bought Rolls-Royce and Bentley from Vickers for $780m....oops!... all but the Flying Lady and Rolls-Royce Grille trademarks! BMW came in behind and bought those trademarks... 2:26 The Phantom mock up car in a secret r…
3:34 Jeff's relationship with George started when he was General Manager of Rolls-Royce. George was the first employee of Rolls-Royce through BMW. 4:05 was called over to Germany. And when that happens, you're never quite sure if it's good or bad. It's usually bad. 5:33 George's neighbor (Cad…
2:07 Don't spend all the money on market research and then ignore it. 9:35 "Cimarron, Cavalier with lipstick" 13:15 Look at an '84 and an '86, side by side 16:12 this would make the Edsel pale by comparison 22:42 Allante' 24:45 Research is for girls....
1:45 it's the White House got on the phone 2:05 The space shuttle had just blown up and Reagan called 2:42 that was like being a part of history
industry was facing intense fuel economy standard pressure GM spent $1m on market research I cut the forecast in half ... turned out to be worse than that no one would speak before Roger spoke pre-Acura, Lexus, Infiniti Vice Chairman of GM...
1:20 I stayed with Mr. Ferrari when I first joined Ferrari and he would come and have dinner with us 13:13 I've just got a shitty car 15:11 Nobody ever wrote about my first win 24:20 They were just looking for people that look natural 26:58 the Ronald...
In May of '24, introduced by a friend- The legendary Bob Lutz met with Jeff Sterns and gave some invaluable leadership advice...
